We have integrated Google Analytics into our website (with an anonymization function). Google Analytics is a web analytics service. Web analytics involves the collection, compilation and evaluation of data about user behavior on websites. Examples of the types of data collected by a web analytics service include the webpage from which a data subject has accessed the website in question (known as the referrer), the specific pages accessed on the website, and how often and for how long the user remains on specific pages. Web analytics is predominantly employed for website optimization purposes and for performing a cost-benefit analysis of internet advertising.
The operator of Google Analytics is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
We use Google Analytics to analyze our website with the extension “_gat._anonymizeIp”. When our website is accessed from a Member State of the European Union or another state party to the Agreement on the European Economic Area, Google uses this extension to abbreviate and anonymize the IP address allocated to the data subject’s internet connection.
The purpose of using the Google Analytics service is to analyze the flow of visitors on our website. Google uses the data and information collected to analyze how our website is used, to compile online reports on our behalf about activities performed on our website and to provide other services concerning the use of our website.
Google Analytics places a cookie on the data subject’s information technology system. Please see above for a definition of cookies. The placement of this cookie enables Google to analyze how our website is used. Each time that a connection is made to one of the individual pages on this website, which is operated by us and into which Google Analytics has been integrated, Google Analytics will trigger the web browser on the data subject’s information technology system to transfer data to Google for the purpose of the online analysis. During this technical process, Google acquires knowledge of personal data, such as the data subject’s IP address, which, for example, allows Google to trace the origin of visitors and clicks and subsequently account for a commission.
The cookie is used to store personal information, such as the access time, the location from which the website was accessed and the frequency of visits to our website by the data subject. Each time our website is visited, this personal data, including the IP address of the data subject’s internet connection, is transferred to Google in the United States of America. This personal data is stored by Google in the USA. Google may pass the personal data collected through this technical process to third parties.
As described above, data subjects can, at any time, prevent our website from placing cookies on their device at any time by changing the settings in their web browser and permanently objecting to the placement of cookies. By adjusting their web browser in this way, data subjects can also prevent Google from placing a cookie on their information technology system. Furthermore, a cookie which has already been placed on a device by Google Analytics can be deleted at any time via the web browser or another software program.
Please see https://marketingplatform.google.com/about/ to find out more about Google Analytics.
As an alternative to installing the browser add-on or if you are using a mobile web browser, please click on the following link to place an opt-out cookie which will prevent Google Analytics from collecting data on this website in future. This opt-out cookie only works in this browser and for this domain. If you delete the cookies in this browser, you will need to click on the link again: Disable Google Analytics for this website.
Plugins and tools
Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.
If you’re logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Article 6 Paragraph 1 Sentence 1 (f) GDPR.
Further information about handling user data, can be found in the data protection declaration of YouTube under https://www.google.de/intl/de/policies/privacy.
Our website uses features provided by the Vimeo video portal. This service is provided by Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
If you visit one of our pages featuring a Vimeo plugin, a connection to the Vimeo servers is established. Here the Vimeo server is informed about which of our pages you have visited. In addition, Vimeo will receive your IP address. This also applies if you are not logged in to Vimeo when you visit our website or do not have a Vimeo account. The information is transmitted to a Vimeo server in the US, where it is stored.
If you are logged in to your Vimeo account, Vimeo allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account.
Social Media Presence
We have a presence on several social media platforms, for example through fan pages. This allows us to provide information about us and to get in touch with you. Please note that we have no influence over how your personal data is used on these platforms. Only the operator of each platform has full knowledge of the content of the transmitted data and its use.
As a rule, cookies are stored in your browser when you visit a social media platform.
This can occur even if you are not a member of that particular platform. We have no knowledge of whether your data is transferred outside the European Economic Area.
Any processing of personal data carried out by us on social media platforms is on the basis of Article 6 Paragraph 1 Sentence 1 (f) GDPR. Our legitimate interest is based on presenting us to the outside world in a variety of ways and using the opportunity to communicate with our customers as effectively as possible.
The legal basis may also constitute your consent to data processing pursuant to Article 6 Paragraph 1 Sentence 1 (a) GDPR if you have previously given this to the operator of the social media platform.
The privacy policies of the respective operators provide detailed information about how they process your data, how you can object to the processing of your data, your rights with regard to your data, and other specific information:
Supplier: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Cookie information: https://www.facebook.com/policies/cookies/
Specific information about Facebook fan pages: When you visit our Facebook fan page, Facebook processes your personal data (Facebook Insights). This data is transmitted to us anonymously by Facebook as part of Facebook Insights. This anonymous data comprises statistical data about our fan page subscribers. In addition, Facebook provides us with profile information when you interact with us or our page, such as linking or commenting on posts, writing to us via Facebook, or following our page.
Supplier: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
Specific information about LinkedIn company pages: When you visit our LinkedIn business page, LinkedIn processes your personal data. This data is transmitted to us anonymously by LinkedIn as part of LinkedIn Analytics. This anonymous data comprises statistical data on our followers. In addition, LinkedIn provides us with your profile name when you interact with us or our page, such as linking or commenting on posts or following our page.
Supplier: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
Specific information about Twitter business profile: When you visit our Twitter business profile, Twitter collects your personal data. This data is transmitted to us anonymously by Twitter as part of Twitter Analytics. This anonymous data comprises statistical data on our followers. In addition, Twitter shares your profile name with us when you interact with us, our profile, or our tweets, for example by linking, retweeting, replying to, or following our page.
Supplier: XING SE, Dammtorstrasse 30, 20354 Hamburg, Germany
Specific information about Xing’s business profile: When you visit our Xing business profile, Xing collects your personal data. In addition, Xing shares your profile name with us when you interact with us or our profile, such as linking or commenting on posts or following our page.
Supplier: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Cookie information: https://policies.google.com/technologies/ads?hl=en
Specific information about YouTube accounts or channels: When you visit our YouTube channel, YouTube collects your personal data. This data is transmitted to us anonymously by YouTube as part of YouTube STUDIO usage. This anonymous data comprises statistical data about our channel subscribers. In addition, YouTube shares the username of your profile with us when you interact with us or our channel, such as linking or commenting on videos or subscribing to our channel.